sustainable fashion | how is the fashion industry becoming more sustainable?
šta je održiva moda?
Pokret Sustainable Fashion ima za cilj održivost u modnoj industriji, snažno se suprotstavljajući brzoj modi, užasan poslovni model koji proizvodi 10% svjetske emisije stakleničkih plinova i 20% globalnih otpadnih voda, zagađujući naše rijeke i mora.Ova poslovna praksa koja ubija planete je također odgovorna za kupuj i bacaj i pretjeranu konzumersku kulturu koja zagađuje naše tlo i vode tonama tekstilnog otpada, jer se 85% svih Fast Fashion odjevnih predmeta baca svake godine.
Održiva moda razlikuje se od spore mode po putu koji je potreban za postizanje održivosti u modnoj industriji, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, poštena trgovina,i podržava manja preduzeća, a istovremeno brine o održivosti i kvalitetu svojih odjevnih predmeta,Sustainable Fashion pridaje malo veću težinu ekološkom uticaju svoje odjeće, koristeći organske, reciklirane materijale poput organskog prstenastog pamuka i drugih ekološki prihvatljivih biorazgradivih materijala.
Na kraju krajeva, svi ovi pokreti protiv brze mode žele postići isto, samo se razlikuju po putu kojim idu i onome što smatraju važnijim. Na primjer, Ethical Fashion se više fokusira na dobrobit tekstilnih radnika,koji su eksploatisani u industriji brze mode sa nehumanim platama i užasnim radnim uslovima, koji su mnogo puta dostigli moderno ropstvo.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Gramatika NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with MODAu vidu. Jedina loša stvar kod ovog brenda je njegova cijena, koja je vjerojatno vrlo visoka, ali barem kvalitet i održivost u velikoj mjeri odgovaraju cijeni. Možete posjetiti njihovu radnjuovdje.
Dva slobodna dana:
Ova trgovina koristi lokalno proizvedenu, ekološku odjeću napravljenu od recikliranih materijala. Za svoje proizvode koriste lan, pamuk, vunu i konoplju. Lkao i zadnji, cijena nije njihova snaga, ali nude originalnu i elegantnu odjeću. Možete posjetiti njihovu radnjuovdje.
ABLE:
Ova etička spora modna marka ima odjeću i modne dodatke koje prave proizvođači širom svijeta. Oni čine veliki korak na putu ka transparentnosti u modnoj industriji objavljivanjem svojih plata. Njihova odjeća je pristupačnija od ostalih marki, ali još uvijek nije tako jeftina kao što bi neko želio. Možete posjetiti njihovu radnjuovdje.
Valani:
Ovaj šareni brend odeće na biljnoj bazi stvara uglavnom ženstvenu odeću za lakši život. Valanijev sanjivi odjevni predmet napravljen je od vlakana niskog utjecaja poput konoplje, Tencel i banana viskoze, pomalo kao Two Days Off. Pored toga, brend koristi strateške tehnike rezanja i ponovo koristi ostatke tkanine kako bi smanjio otpad. Imaju zaista šarenu odjeću koju biste trebali pogledatiovdje.
PLEA:
Ovo je naš vlastiti brend! I mi nudimo održivu sporu modnu odjeću koju možete kupiti. Uglavnom se fokusiramo na majice, dukseve i dodatke, ali oni su po pristupačnim cijenama, i ne samo to, već nudimo odjeću po mjeri, Tako je! Možete kreirati prilagođenu majicu, duksericu ili dodatke kako bismo ih onda mogli izraditi i poslati vam jer koristimo revolucionarnu metodu koja ne uključuje kreiranje tona odjeće prije prodaje, mi je samo proizvodimo na naredbu! Možete pogledati našu trgovinuovdje.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
sažetak
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
Oduševljeni smo što učimo ljude širom svijeta 🙂 Takođe,da li ste zaista znali šta je brza moda i njene strašne posledice po životnu sredinu, planetu, radnike, društvo i ekonomiju?Znate li tačno šta je Slow Fashion ili Sustainable Fashion pokret?Zaista biste trebali pogledati ove članke o ovoj zaboravljenoj i nepoznatoj, ali vrlo hitnoj i važnoj temi,kliknite ovdje da pročitate „Može li moda ikada biti održiva?“, iliBrza moda 101 | Kako uništava našu planetujer znanje je jedna od najmoćnijih snaga koje možete imati, dok je neznanje vaša najgora slabost.
Imamo i veliko iznenađenje za vas!Budući da želimo da vam damo pravo da nas bolje upoznate, pripremili smo pažljivo posvećenu stranicu O nama na kojoj ćemo vam reći ko smo, koja je naša misija, čime se bavimo, detaljnije pogledati naš tim i još mnogo toga stvari!Ne propustite ovu priliku ikliknite ovdje da provjerite.Takođe, pozivamo vas dapogledajte našePinterest,gdje ćemo zakačiti svakodnevni održivi modni sadržaj, dizajn odjeće i druge stvari koje će vam se sigurno svidjeti!
