sustainable fashion | how is the fashion industry becoming more sustainable?
what is sustainable fashion?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. This planet-killing business practice is also responsible for the buy-n-throw and excessive consumerism culture that pollutes our soil and waters with tons of textile waste, as 85% of all Fast Fashion garments are thrown each year.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, fair trade،and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Sustainable Fashion puts a little more weight in the ecological impact of its clothes, using organic, recycled materials like organic ring-spun cotton and other environmentally-friendly biodegradable materials.
At the end of the day, all these anti-fast fashion movements want to achieve the same thing, they just differ in the path they take and on what they consider more important. For example, Ethical Fashion focuses more on the welfare of textile workers, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients, because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model، are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
گرامر نیویورک:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with روشدر فکر. تنها بدی این برند قیمت آن است که می توان گفت بسیار بالا است، اما حداقل کیفیت و ماندگاری آن تا حد زیادی با قیمت مطابقت دارد. می توانید به فروشگاه آنها مراجعه کنیداینجا.
دو روز تعطیل:
This store uses locally produced, ecological clothes made with recycled materials. They use linen, cotton, wool, and hemp for their products. Like the last one, price is not their strength, but they do offer original and stylish clothing. You can visit their store اینجا.
ABLE:
این برند مد آهسته اخلاقی دارای لباس‌ها و لوازم جانبی است که توسط سازندگان در سراسر جهان ساخته شده‌اند. آنها با انتشار دستمزد خود گام بزرگی در راه شفافیت در صنعت مد برمی دارند. لباس‌های آنها نسبت به برندهای دیگر مقرون به صرفه‌تر هستند، اما هنوز آنقدر ارزان نیستند که می‌خواهید. می توانید به فروشگاه آنها مراجعه کنیداینجا.
والانی:
این برند رنگارنگ پوشاک گیاهی، عمدتاً لباس‌های زنانه را برای زندگی سبک‌تر ایجاد می‌کند. لباس‌های رویایی والانی از الیاف کم‌ضرر مانند کنف، تنسل و ویسکوز موز ساخته شده‌اند که کمی شبیه دو روز تعطیل است. علاوه بر این، این برند از تکنیک های برش استراتژیک استفاده می کند و از ضایعات پارچه برای به حداقل رساندن ضایعات استفاده مجدد می کند. آنها واقعاً لباس های رنگارنگی دارند که باید آنها را بررسی کنیداینجا.
PLEA:
این برند خود ماست! ما نیز لباس های مد آهسته پایدار را ارائه می دهیم که می توانید بخرید. ما بیشتر روی تی شرت ها، هودی ها و لوازم جانبی تمرکز می کنیم، اما آنها با قیمت مقرون به صرفه هستند، و نه تنها این، بلکه ما لباس های قابل سفارشی سازی را ارائه می دهیم، درست است! می‌توانید یک تی‌شرت، هودی یا لوازم جانبی سفارشی بسازید تا ما بتوانیم آنها را بسازیم و برای شما ارسال کنیم، زیرا ما از روشی انقلابی استفاده می‌کنیم که شامل ایجاد تعداد زیادی لباس قبل از فروش آنها نیست، ما فقط آنها را به دستور تولید می‌کنیم! می توانید از فروشگاه ما دیدن کنیداینجا.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
خلاصه
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
ما از آموزش دادن به مردم در سراسر جهان هیجان زده هستیم 🙂 همچنین،آیا واقعاً می دانستید که فست مد واقعا چیست و عواقب وحشتناک آن برای محیط زیست، سیاره زمین، کارگران، جامعه و اقتصاد چیست؟آیا دقیقا می دانید جنبش مد آهسته یا مد پایدار چیست؟شما واقعاً باید نگاهی به این مقالات در مورد این موضوع فراموش شده و ناشناخته اما بسیار فوری و مهم بیندازید.برای خواندن "آیا مد همیشه می تواند پایدار باشد؟" اینجا را کلیک کنید., or فست مد 101 | چگونه سیاره ما را نابود می کندزیرا دانش یکی از قدرتمندترین نقاط قوت شماست، در حالی که نادانی بدترین نقطه ضعف شماست.
ما همچنین یک سورپرایز بزرگ برای شما داریم!از آنجایی که می‌خواهیم به شما این حق را بدهیم که ما را بهتر بشناسید، یک صفحه درباره ما به دقت اختصاص داده‌ایم که در آن به شما خواهیم گفت که ما کی هستیم، مأموریت ما چیست، چه کار می‌کنیم، نگاهی دقیق‌تر به تیم خود و بسیاری موارد دیگر. چیزها!این فرصت را از دست ندهید واینجا را کلیک کنید تا آن را بررسی کنید.همچنین از شما دعوت می کنیمنگاهی به ما بیندازیدپینترست،جایی که ما محتوای روزمره پایدار مرتبط با مد، طرح‌های لباس، و چیزهای دیگری را که مطمئناً دوست خواهید داشت، پین می‌کنیم!
