sustainable fashion | how is the fashion industry becoming more sustainable?
što je održiva moda?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. Ova poslovna praksa koja ubija planet također je odgovorna za kupi i baci i kulturu pretjeranog konzumerizma koja zagađuje naše tlo i vode tonama tekstilnog otpada, jer se 85% svih odjevnih predmeta Fast Fashion baca svake godine.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, poštena trgovina,and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Održiva moda daje malo veću težinu ekološkom utjecaju svoje odjeće, koristeći organske, reciklirane materijale poput organskog prstenasto ispredenog pamuka i drugih ekološki prihvatljivih biorazgradivih materijala.
Na kraju krajeva, svi ti pokreti protiv brze mode žele postići isto, samo se razlikuju po putu kojim idu i po tome što smatraju važnijim. Na primjer, Etička moda više se fokusira na dobrobit tekstilnih radnika, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Gramatika NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with MODAna umu. Jedina loša stvar kod ovog brenda je njegova cijena, koja je nedvojbeno vrlo visoka, ali barem kvaliteta i održivost uvelike odgovaraju cijeni. Možete posjetiti njihovu trgovinuovdje.
Dva dana odmora:
Ova trgovina koristi lokalno proizvedenu, ekološku odjeću izrađenu od recikliranih materijala. Za svoje proizvode koriste lan, pamuk, vunu i konoplju. LKao i posljednjem, cijena nije njihova prednost, ali nude originalnu i elegantnu odjeću. Možete posjetiti njihovu trgovinuovdje.
ABLE:
Ovaj brend Ethical Slow Fashion ima odjeću i modne dodatke koje pošteno izrađuju proizvođači diljem svijeta. Objavljujući svoje plaće, poduzimaju veliki korak na putu transparentnosti u modnoj industriji. Njihova je odjeća cjenovno pristupačnija od ostalih marki, ali još uvijek nije tako jeftina koliko bi se željelo. Možete posjetiti njihovu trgovinuovdje.
Valani:
Ova šarena marka odjeće na biljnoj bazi stvara uglavnom ženstvenu odjeću za laganiji život. Valanijeva sanjiva odjeća izrađena je od vlakana niske otpornosti poput konoplje, tencela i viskoze od banane, pomalo poput Two Days Off. Osim toga, robna marka koristi strateške tehnike rezanja i ponovno koristi ostatke tkanine kako bi smanjila otpad. Imaju jako šarenu odjeću koju biste trebali pogledatiovdje.
PLEA:
Ovo je naš vlastiti brend! Također nudimo održivu sporu modnu odjeću koju možete kupiti. Uglavnom smo usredotočeni na majice, majice s kapuljačom i dodatke, ali oni su po pristupačnoj cijeni, i ne samo to, već nudimo i odjeću koja se može prilagoditi, tako je! Možete izraditi prilagođenu majicu, majicu s kapuljačom ili modne dodatke kako bismo ih onda mogli izraditi i poslati vam jer koristimo revolucionarnu metodu koja ne uključuje stvaranje tona odjeće prije prodaje, samo je proizvodimo na naredbu! Možete provjeriti našu trgovinuovdje.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
Sažetak
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
Oduševljeni smo što podučavamo ljude diljem svijeta 🙂 Također,jeste li doista znali što je zapravo brza moda i njene strašne posljedice za okoliš, planet, radnike, društvo i ekonomiju?Znate li točno što je pokret Slow Fashion ili Sustainable Fashion?Zaista biste trebali pogledati ove članke o ovoj zaboravljenoj i nepoznatoj, ali vrlo hitnoj i važnoj temi,kliknite ovdje da biste pročitali "Može li moda ikada biti održiva?", iliBrza moda 101 | Kako uništava naš planetjer znanje je jedna od najmoćnijih snaga koje možete imati, dok je neznanje vaša najveća slabost.
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