sustainable fashion | how is the fashion industry becoming more sustainable?
what is sustainable fashion?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. This planet-killing business practice is also responsible for the buy-n-throw and excessive consumerism culture that pollutes our soil and waters with tons of textile waste, as 85% of all Fast Fashion garments are thrown each year.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, tisztességes üzlet,and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Sustainable Fashion puts a little more weight in the ecological impact of its clothes, using organic, recycled materials like organic ring-spun cotton and other environmentally-friendly biodegradable materials.
At the end of the day, all these anti-fast fashion movements want to achieve the same thing, they just differ in the path they take and on what they consider more important. For example, Ethical Fashion focuses more on the welfare of textile workers, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Nyelvtan NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with DIVATgondolatban. Az egyetlen rossz ebben a márkában az ára, ami vitathatatlanul nagyon magas, de legalább a minőség és a fenntarthatóság nagyon megfelel az árnak. Meglátogathatod az üzletüketitt.
Két szabadnap:
This store uses locally produced, ecological clothes made with recycled materials. They use linen, cotton, wool, and hemp for their products. Like the last one, price is not their strength, but they do offer original and stylish clothing. You can visit their store itt.
ABLE:
Ez az Ethical Slow Fashion márka olyan ruhákat és kiegészítőket tartalmaz, amelyeket tisztességesen készítettek a gyártók szerte a világon. Nagy lépést tesznek a divatipar átláthatósága felé azzal, hogy közzéteszik béreiket. Ruháik megfizethetőbbek, mint a többi márka, de még mindig nem olyan olcsók, mint az ember szeretne. Meglátogathatod az üzletüketitt.
Valani:
Ez a színes, növényi alapú ruhamárka többnyire nőies ruhákat hoz létre a könnyebb megélhetés érdekében. Valani álmodozó ruhái alacsony hatású szálakból, például kenderből, Tencelből és banánviszkózból készülnek, kicsit úgy, mint a Two Days Off. Ezenkívül a márka stratégiai vágási technikákat alkalmaz, és újrahasznosítja a szövetdarabokat a hulladék minimalizálása érdekében. Nagyon színes ruháik vannak, érdemes megnézniitt.
PLEA:
Ez a saját márkánk! Kínálunk fenntartható lassú divat ruházatot is, amelyet megvásárolhat. Leginkább a pólókra, pulcsikra és kiegészítőkre koncentrálunk, de ezek megfizethető áron vannak, és nem csak ez, hanem személyre szabható ruhákat is kínálunk, így van! Készíthet egyedi pólót, pulcsit vagy kiegészítőket, hogy aztán elkészíthessük és elküldhessük Önnek, mert egy forradalmian új módszert alkalmazunk, amely nem jelenti azt, hogy eladás előtt rengeteg ruhát készítünk, csak megrendelésre gyártjuk őket! Megnézheti üzletünketitt.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
összefoglaló
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
Nagy örömünkre szolgál, hogy világszerte taníthatunk embereket 🙂valóban tudtad, hogy mi is az a Fast Fashion, és annak szörnyű következményei a környezetre, a bolygóra, a dolgozókra, a társadalomra és a gazdaságra nézve?Tudod pontosan, mi az a Slow Fashion vagy Sustainable Fashion mozgalom?Valójában érdemes megnézni ezeket a cikkeket erről az elfeledett és ismeretlen, de nagyon sürgető és fontos témáról,Kattintson ide, hogy olvassa el a „Lehet-e valaha fenntartható a divat?” című részt., or Gyors divat 101 | Hogyan pusztítja el bolygónkatmert a tudás az egyik legerősebb erősséged, míg a tudatlanság a legrosszabb gyengeséged.
Egy nagy meglepetéssel is készülünk számotokra!Mivel szeretnénk megadni a jogot arra, hogy jobban megismerjen minket, elkészítettünk egy gondosan dedikált Rólunk oldalt, ahol elmondjuk, kik vagyunk, mi a küldetésünk, mivel foglalkozunk, közelebbről megnézzük csapatunkat és még sok mást. dolgokat!Ne hagyja ki ezt a lehetőséget éskattintson ide, hogy megnézze.Továbbá meghívjuk Önt isvessen egy pillantást nálunkPinterest,ahol a mindennapi fenntartható divattal kapcsolatos tartalmakat, ruhaterveket és más olyan dolgokat rögzítünk, amelyeket biztosan szeretni fog!
