sustainable fashion | how is the fashion industry becoming more sustainable?
what is sustainable fashion?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. This planet-killing business practice is also responsible for the buy-n-throw and excessive consumerism culture that pollutes our soil and waters with tons of textile waste, as 85% of all Fast Fashion garments are thrown each year.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, Fairtrade,and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Sustainable Fashion puts a little more weight in the ecological impact of its clothes, using organic, recycled materials like organic ring-spun cotton and other environmentally-friendly biodegradable materials.
At the end of the day, all these anti-fast fashion movements want to achieve the same thing, they just differ in the path they take and on what they consider more important. For example, Ethical Fashion focuses more on the welfare of textile workers, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Grammatik NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with FASHIONam Kapp. Déi eenzeg schlecht Saach iwwer dës Marque ass säi Präis, dee wuel ganz héich ass, awer op d'mannst d'Qualitéit an d'Nohaltegkeet entspriechen de Präis staark. Dir kënnt hire Buttek besichenhei.
Zwee Deeg Fräizäit:
Dëse Buttek benotzt lokal produzéiert, ekologesch Kleeder aus recycléiertem Material. Si benotzen Lengen, Koteng, Woll, an Hanf fir hir Produkter. Lwéi déi lescht, Präis ass net hir Stäerkt, awer si bidden originell a stilvoll Kleeder. Dir kënnt hire Buttek besichenhei.
ABLE:
Dës Ethical Slow Fashion Mark huet Kleeder an Accessoiren zimlech vun Hiersteller ronderëm d'Welt gemaach. Si maachen e grousse Schrëtt am Wee fir Transparenz an der Moudindustrie andeems se hir Léin publizéieren. Hir Kleeder si méi bezuelbar wéi déi aner Marken awer nach ëmmer net sou bëlleg wéi ee gär hätt. Dir kënnt hire Buttek besichenhei.
Valani:
Dës faarweg Planzebaséiert Kleedermark kreéiert meeschtens feminin Kleeder fir e méi hell Liewen. Dem Valani seng dreeme Kleedungsstécker sinn aus nidderegen Impaktfaser wéi Hanf, Tencel a Bananenviskos gemaach, e bësse wéi Two Days Off. Zousätzlech benotzt d'Mark strategesch Schneidtechniken a benotzt Stoffschrott nei fir Offall ze minimiséieren. Si hu wierklech faarweg Kleeder déi Dir sollt kuckenhei.
PLEA:
Dëst ass eis eege Mark! Mir bidden och nohalteg lues Moudekleeder déi Dir kafe kënnt. Mir konzentréieren eis haaptsächlech op T-Shirten, Hoodies an Accessoiren, awer si sinn zu engem bezuelbare Präis, an net nëmmen dat, awer mir bidden personaliséierbar Kleeder, dat ass richteg! Dir kënnt e personaliséierten T-Shirt, Hoodie oder Accessoiren erstellen, fir datt mir se dann maache kënnen an se Iech schécken, well mir eng revolutionär Method benotzen déi net Tonne Kleeder erstallt ier se se verkafen, mir produzéieren se just op Kommando! Dir kënnt eise Buttek kuckenhei.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
Resumé
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
Mir si begeeschtert Leit op der ganzer Welt ze léieren 🙂 Och,wosst Dir wierklech wat Fast Fashion wierklech ass a seng schrecklech Konsequenze fir d'Ëmwelt, de Planéit, d'Aarbechter, d'Gesellschaft an d'Wirtschaft?Wësst Dir genau wat d'Slow Fashion oder Sustainable Fashion Bewegung ass?Dir sollt wierklech dës Artikelen iwwer dëst vergiessen an onbekannt awer ganz dréngend a wichtegt Thema kucken,Klickt hei fir "Kann Moud ëmmer nohalteg sinn?", or Fast Fashion 101 | Wéi et eise Planéit zerstéiertwell Wëssen ass eng vun de mächtegste Stäerkten déi Dir hutt, während Ignoranz Är schlëmmste Schwäch ass.
Mir hunn och eng grouss Iwwerraschung fir Iech!Well mir Iech d'Recht wëllen ginn eis besser ze kennen, hu mir eng suergfälteg engagéiert Iwwert Eis Säit virbereet, wou mir Iech soen wien mir sinn, wat eis Missioun ass, wat mir maachen, eis Team méi no kucken a vill méi Saachen!Verpasst net dës Geleeënheet anklickt hei fir eng kontrolléieren et aus.Och invitéiere mir Iech ope Bléck op eisPinterest,wou mir alldeeglechen nohaltege moudebezunnen Inhalt, Kleedungsdesignen an aner Saachen, déi Dir sécher wäert gär hunn!
