sustainable fashion | how is the fashion industry becoming more sustainable?
wat is duurzame mode?
De Sustainable Fashion-beweging streeft naar duurzaamheid in de mode-industrie en is fel gekant tegen Fast Fashion, een verschrikkelijk bedrijfsmodel dat 10% van de broeikasgasemissies in de wereld en 20% van het mondiale afvalwater veroorzaakt, waardoor onze rivieren en zeeën worden vervuild.Deze planeet-dodende bedrijfspraktijk is ook verantwoordelijk voor de buy-n-throw- en buitensporige consumptiecultuur die onze bodem en wateren vervuilt met tonnen textielafval, aangezien 85% van alle Fast Fashion-kledingstukken elk jaar worden weggegooid.
Sustainable Fashion verschilt van Slow Fashion in de weg die nodig is om duurzaamheid in de mode-industrie te bereiken, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, eerlijke handel,en het ondersteunen van kleinere bedrijven, terwijl ze ook zorgen voor de duurzaamheid en kwaliteit van hun kledingstukken,Sustainable Fashion hecht iets meer waarde aan de ecologische impact van haar kleding, door gebruik te maken van biologische, gerecyclede materialen zoals biologisch ringgesponnen katoen en andere milieuvriendelijke, biologisch afbreekbare materialen.
Uiteindelijk willen al deze anti-fast fashion-bewegingen hetzelfde bereiken, ze verschillen alleen in de weg die ze inslaan en in wat ze belangrijker vinden. Ethical Fashion richt zich bijvoorbeeld meer op het welzijn van textielarbeiders,die worden uitgebuit in de fast fashion-industrie met onmenselijke lonen en verschrikkelijke arbeidsomstandigheden, waardoor ze vaak tot moderne slavernij leiden.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Grammar NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with FASHION in mind. The only bad thing about this brand is its price, which is arguably very high, but at least the quality and sustainability match the price greatly. You can visit their store hier.
Two Days Off:
This store uses locally produced, ecological clothes made with recycled materials. They use linen, cotton, wool, and hemp for their products. Like the last one, price is not their strength, but they do offer original and stylish clothing. You can visit their store hier.
ABLE:
This Ethical Slow Fashion Brand has clothing and accessories made fairly by makers around the world. They are taking a big step in the way for transparency in the fashion industry by publishing their wages. Their clothes are more affordable than the other brands but still not as cheap as one would like to. You can visit their store hier.
Valani:
This colorful Plant-based clothing brand creates mostly feminine clothing for a lighter living. Valani’s dreamy garments are made from low-impact fibers like hemp, Tencel, and banana viscose, a bit like Two Days Off. Additionally, the brand uses strategic cutting techniques and reuses fabric scraps to minimize waste. They have really colorful clothes that you should check out hier.
PLEA:
This is our own brand! We too offer sustainable slow fashion clothing that you can buy. We mostly focus on t shirts, hoodies, and accessories, but they’re at an affordable price, and not only that, but we offer customizable clothes, That’s right! You can create a custom t shirt, hoodie, or accessories so we can then make them and sent them to you because we use a revolutionary method that does not involve creating tons of clothes before selling them, we just produce them on command! You can check out our shop hier.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
samenvatting
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
We vinden het geweldig om mensen over de hele wereld les te geven 🙂 Ookwist je echt wat Fast Fashion werkelijk is en de vreselijke gevolgen ervan voor het milieu, de planeet, de werknemers, de samenleving en de economie?Weet jij precies wat de Slow Fashion of Sustainable Fashion beweging is?Kijk eens naar deze artikelen over dit vergeten en onbekende maar zeer urgente en belangrijke onderwerp,klik hier om te lezen "Kan mode ooit duurzaam zijn?", ofSnelle mode 101 | Hoe het onze planeet vernietigtomdat kennis een van de krachtigste krachten is die je kunt hebben, terwijl onwetendheid je ergste zwakte is.
Wij hebben ook een grote verrassing voor jou!Omdat we u het recht willen geven om ons beter te leren kennen, hebben we een zorgvuldig speciale Over ons-pagina opgesteld waar we u vertellen wie we zijn, wat onze missie is, wat we doen, ons team nader bekijken en nog veel meer. dingen!Mis deze kans niet enklik hier om het te bekijken.Ook hiervoor nodigen wij u uitkijk eens bij onzePinterest,waar we dagelijkse duurzame mode-gerelateerde inhoud, kledingontwerpen en andere dingen zullen vastpinnen die je zeker leuk zult vinden!
