sustainable fashion | how is the fashion industry becoming more sustainable?
what is sustainable fashion?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. This planet-killing business practice is also responsible for the buy-n-throw and excessive consumerism culture that pollutes our soil and waters with tons of textile waste, as 85% of all Fast Fashion garments are thrown each year.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, rettferdig handel,and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Sustainable Fashion puts a little more weight in the ecological impact of its clothes, using organic, recycled materials like organic ring-spun cotton and other environmentally-friendly biodegradable materials.
At the end of the day, all these anti-fast fashion movements want to achieve the same thing, they just differ in the path they take and on what they consider more important. For example, Ethical Fashion focuses more on the welfare of textile workers, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
Grammatikk NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with MOTEi tankene. Det eneste dårlige med dette merket er prisen, som uten tvil er veldig høy, men kvaliteten og bærekraften matcher i det minste prisen. Du kan besøke butikken deresher.
To fridager:
Denne butikken bruker lokalproduserte, økologiske klær laget med resirkulerte materialer. De bruker lin, bomull, ull og hamp til produktene sine. Lsom den siste, er ikke prisen deres styrke, men de tilbyr originale og stilige klær. Du kan besøke butikken deresher.
ABLE:
Dette Ethical Slow Fashion-merket har klær og tilbehør laget av produsenter over hele verden. De tar et stort skritt i veien for åpenhet i motebransjen ved å offentliggjøre lønningene sine. Klærne deres er rimeligere enn de andre merkene, men fortsatt ikke så billige som man skulle ønske. Du kan besøke butikken deresher.
Valani:
Dette fargerike plantebaserte klesmerket skaper hovedsakelig feminine klær for en lettere hverdag. Valanis drømmende plagg er laget av fibre med lav slagkraft som hamp, Tencel og bananviskose, litt som Two Days Off. I tillegg bruker merket strategiske kutteteknikker og gjenbruker stoffrester for å minimere avfall. De har virkelig fargerike klær som du bør sjekke uther.
PLEA:
Dette er vårt eget merke! Vi tilbyr også bærekraftige slow fashion-klær som du kan kjøpe. Vi fokuserer mest på t-skjorter, hettegensere og tilbehør, men de er til en overkommelig pris, og ikke bare det, men vi tilbyr tilpassede klær, det stemmer! Du kan lage en tilpasset t-skjorte, hettegenser eller tilbehør slik at vi kan lage dem og sende dem til deg fordi vi bruker en revolusjonerende metode som ikke innebærer å lage tonnevis av klær før vi selger dem, vi produserer dem bare på kommando! Du kan sjekke ut butikken vårher.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
sammendrag
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
Vi er begeistret over å lære folk over hele verden 🙂 Også,visste du virkelig hva Fast Fashion egentlig er og dets forferdelige konsekvenser for miljøet, planeten, arbeiderne, samfunnet og økonomien?Vet du nøyaktig hva Slow Fashion eller Sustainable Fashion-bevegelsen er?Du burde virkelig ta en titt på disse artiklene om dette glemte og ukjente, men veldig presserende og viktige emnet,Klikk her for å lese "Kan mote noen gang være bærekraftig?", or Fast Fashion 101 | Hvordan det ødelegger planeten vårfordi kunnskap er en av de mektigste styrkene du kan ha, mens uvitenhet er din verste svakhet.
Vi har også en stor overraskelse til deg!Fordi vi ønsker å gi deg rett til å kjenne oss bedre, har vi utarbeidet en nøye dedikert Om oss-side der vi vil fortelle deg hvem vi er, hva vår misjon er, hva vi gjør, en nærmere titt på teamet vårt og mange flere tingene!Ikke gå glipp av denne muligheten ogklikk her for å sjekke det ut.Dessuten inviterer vi deg tilta en titt på vårPinterest,hvor vi vil pinne hverdagslig bærekraftig moterelatert innhold, klesdesign og andre ting du garantert vil elske!
