SHEIN mtundu wamafashoni othamanga kwambiri
Kodi bizinesi ya SHEIN ndi chiyani?
SHEIN ndiye mpainiya wa mtundu watsopano wa Mafashoni Othamanga, Mafashoni Othamanga Kwambiri, ndipo ngati chitsanzo cha bizinesi cha Fast Fashion chinali chowopsya, mungangoganizira momwe chitsanzo chatsopanochi chilili choipa.Kuphatikiza apo, mtundu wamabizinesi a SHEIN ndiwothamanga kwambiri moti umadziwika kuti ndi nthawi yeniyeni, osati Mafashoni a Ultra-Fast okha,amene ali wopenga.
Kwenikweni,SHEIN amayang'anira mafashoni 24/7ndi kupezeka kwawo kwamphamvu pazama media, zochulukirapo,amapanga zizolowezi zomwe palibe zomwe zimawapindulira pogwiritsa ntchito zisonkhezerokuti akwaniritse zolinga zawo.
Pambuyo pake,amapanga zovala izi pogwiritsa ntchito njira yayifupi kwambiri yopangira masiku 5-7 zomwe ndizowopsa kwa chilengedwe ndi ogwira ntchito., kupitilira nthawi yopangira mafashoni othamanga kwambiri masabata 1-2.
Kenako zovala zimafika kwa makasitomala.Mchitidwe wina woyipa kwambiri wawo ndikupatsa makasitomala awo matumba odzaza zovala ndi madola angapo, zovala zabwino kwambiri zomwe amadziwa momwe zimapangidwira kuti zikhale zotsika mtengo komanso zomwe zimatayidwa pambuyo pozigwiritsa ntchito kangapo, mwina chifukwa makasitomala awo sazifuna.
Mwachidule, iyi ndi mtundu wabizinesi wa SHEIN, koma pali zambiri zoti zithekengati mukufuna kukumba mozama muzochita zawo zamabizinesi omasuka kuwerenga nkhaniyiMtundu wabizinesi wa SHEIN mwatsatanetsatane.
fast fashion ndi chiyani?
Ngati sitinafotokozereni pambuyo pake, ndipo mukukayikira zomwe tikukamba, Fast Fashion ikhoza kufotokozedwa ngati zovala zotsika mtengo, zomwe zimatengera malingaliro kuchokera ku catwalk kapena chikhalidwe chapamwamba komansoamawasintha kukhala zovala m'masitolo mowopsa kuti akwaniritse zosowa za ogula, mosasamala kanthu za kukhazikika.
Lingaliro ndikupeza masitayelo atsopano omwe akupezeka mwachangu momwe angathere, kuti makasitomala azitha kuwadya pomwe ali pachimake chambiri ndipo pambuyo pake, mwatsoka, amataya atavala kangapo.Imakhazikitsa gawo lofunikira la kuipitsidwa koyipa, zinyalala zapoizoni, kuchulukitsa, ndi kugwiritsidwa ntchito komwe kwapangitsa kuti mafashoni akhale amodzi mwazinthu zoipitsa kwambiri padziko lapansi, zomwe zikupanga 10% ya mpweya wotenthetsa dziko lapansi umatulutsa.
Iyi ndi Mafashoni Ofulumira okha, mutha kungoganizira zomwe Ultra-Fast Fashion imachita. Komabe, ngati mukufuna kudziwa zambiri za mafashoni othamanga ndi zotsatira zake pagulu lathu,onani nkhaniyokodi mafashoni othamanga ndi nkhani yachitukuko?
chifukwa chiyani SHEIN ndi oyipa kwambiri?
SHEIN siyoyipa, ndiyoyipa, yoyipa, yoyipa kwambiri yomwe munganene.Monga tanena kale,apanga mtundu wamalonda wamafashoni nthawi 1000 kuposa Fast Fashion, zomwe ndi zoyipa kwambiri ndipo ndichifukwa chake blog iyi ilipo. Kuti mumvetse bwinoIchi ndichifukwa chake SHEIN ndiyoyipa kwambiri:
- Zovala zawo zimatha kuvala pang'ono ngati atavala konse.SHEIN ali ndi mtundu womwe makasitomala amagula zovala zambiri nthawi imodzi zomwe zambiri zimangoponyedwa osavala ngakhale pang'ono.
- Zovala zawo zotsika mtengo zimapangidwa ndi zinthu zopangidwa monga nayiloni ndi poliyesitala, amene chifukwa chakuti ndi mapulasitiki amakhala kwa zaka masauzande ambiri m’tayiyiramo osawola.
- Zovala zawo ndi zoipa kwambiri moti alibe ngakhale “khalidwe” ngakhale pang’ono, ichi ndi chodziwika bwino ngakhale ndi makasitomala awo koma mitengo yopusa "imalipiritsa khalidwe loopsya la zovala zawo".
- Zotsatira zawo zenizeni zimawapangitsa kupanga mapangidwe 1000 TSIKU, zomwe pafupi ndi kuti zovala zawo zimatenga masiku a 5 kuti apange, ndizopenga, ndipo zimakupangitsani kudabwa kuti ndi njira ziti zamdima zomwe akuyenera kuchita kuti akwaniritse izi.
- Iwo alibe kuwonekera konse pakupanga zovala zawo, yomwe ndi mbendera yofiira kwambiri ndipo imapangitsa anthu ambiri kuganiza kuti ali ndi chilengedwe chachikulu komanso chikhalidwe cha anthu kuposa momwe timaganizira.
- Iwo akhala nawo mu zonyansa zambiri kumene analenga mankhwala kukoma koopsa, mongaMmakapeti opemphera a uslim akugulitsidwa ngati "makapeti okazinga achi Greek", zomwe adapepesa koma adagulitsa kwambiriswastika mkandapatangotha sabata imodzi.
- Amaba zojambula kuchokera kwa opanga ang'onoang'ono pa intaneti, chitsanzo chimodzi ndi wojambula Tiina Menzel (@therese_nothing pa Instagram), yemwe mapangidwe ake analizobedwa ndi Shein 6 nthawi zosiyanasiyana pasanathe chaka.
SHEIN ali ndi zifukwa zina zambiri zomwe zimafotokozera chifukwa chake ali oyipa kwambiri,ngati mukufuna kukumba mozama pazomwe zalembedwa pamwambapa, khalani omasuka kuwerengaNkhani ya Jerren Gan yofotokoza chifukwa chake simuyenera kugula kuchokera ku SHEIN.
kodi SHEIN amasamala za chilengedwe?
Tikudziwa kuti chilengedwe cha SHEIN ndichowopsa,koma amasamala za chilengedwe ndipo akukonzekera kusintha?Ltiyeni tikambirane:
MwalamuloSHEIN akuti amasamala za chilengedwe ndipo "amagwiritsira ntchito zipangizo ndi kupanga zinthu zomwe zimakhala zokhazikika",zenizeni, pali umboni 0 SHEIN amayesa kuchita chilichonse mwa izi.Lpoyang'ana mtundu wawo wamabizinesi komanso mtengo ndi mtundu wa zovala zawo, mawu awo sangakhale otalikirana ndi chowonadi.
Amapanga zovala zabwino kwambiri zomwe zimangopita kumalo otayirako,osawola chifukwa amapangidwa kuchokera ku mapulasitiki ndikuipitsa mitsinje ndi nyanja ndi ma microplastics omwe amatha kuchokera ku zovala zawo zabwino kwambiri.Iwo kwenikweni apanga zotchipa kuposa kale kuti aipitse.
Osati zokhazo, mikhalidwe yantchito ya antchito awo akukaikiridwa kukhala ngati ukapolo, nchifukwa chake samaulula zambirizo mwanjira iliyonse.Iwo amati "amachitira antchito molemekeza malamulo"(Zomwe zilinso zoipa chifukwa malamulo amasiyana kwambiri pakati pa mayiko),koma poganizira mawu awo okhudza chilengedwe ndi zochita zawo komanso mmene zovala zawo zilili zotchipa, n’zosadabwitsa kuti angagwiritse ntchito ntchito yonga ukapolo.
Sitinathebe, zomvetsa chisoni, chifukwa zotsatira zake pa ubwino wa zinyama ndizosavomerezeka.Ngakhale sagwiritsa ntchito nyama zachilendo,amagwiritsa ntchito ubweya ndipo samasamala kwenikweni za nyamakapena ngati mankhwala awo ali ndi chochita ndi kuvutika nyama chifukwasawulula komwe akuchokera ndipo alibe ndondomeko zilizonse zokhudzana ndi nkhaniyi.
Ponseponse, SHEIN imakhudza kwambiri chilengedwe, ogwira ntchito, anthu, nyama… mosiyana ndi zomwe tawonapo mpaka pano.Izi ndizomvetsa chisoni kwambiri pamene anthu ambiri ali mumayendedwe apang'onopang'ono kuti asiye Fast Fashion ndi zotsatira zake.Chinanso choyipa kwambiri ndi momwe SHEIN amawuzira makasitomala awo kuti amasamala za chilengedwe komanso ogwira ntchito koma amayesetsa 0 kusamala.
mwachidule
Izi ndi zonse za lero, popeza mukudziwa zambiri za SHEIN komanso momwe zimakhudzira dziko lathu lapansi, tikukhulupirira kuti mugwiritsa ntchito bwino izi ndikufalitsa chidziwitso ngati mnzanu aliyense atagula mtunduwu.Ngati inunso ndinu kasitomala wa SHEIN, chonde musagwirizane ndi bizinesi yopha dziko,gulani dzanja lachiwiri,ngakhale kuchokera ku Fast Fashion ngati mulibe njira ina, zonse zili bwino kuposa SHEIN.
Tikukhulupirira kuti mwaphunzira zambiri lero, Ndife okondwa kuphunzitsa anthu padziko lonse lapansi :). Ndisanayiwale,mumadziwa za mafashoni othamanga ndi zotsatira zake zoyipa kwa chilengedwe, anthu, ndi chuma? Kodi mukudziwa kuti Slow Fashion kapena Sustainable Fashion movement ndi chiyani? Muyenera kuwerenga zolemba izi za mutu wosadziwika koma wofulumira, Dinani apa kuti muwerenge "Kodi Mafashoni Angakhale Okhazikika?", chidziwitso ndi mphamvu, umbuli ndi chiwonongeko.
Tilinso ndi chodabwitsa chachikulu kwa inu!Takonza tsamba lodzipatulira la About Us lomwe tidzakuuzani kuti ndife ndani, zomwe timachita, ntchito yathu, gulu lathu, ndi zina zambiri!Musaphonye mwayi umenewundidinani apa kuti muwone. Komanso, mutha kuchezera kwathuPinterest, pomwe tidzayika zinthu zokhazikika zokhudzana ndi mafashoni ndi zovala zomwe mungakonde.
