sustainable fashion | how is the fashion industry becoming more sustainable?
what is sustainable fashion?
The Sustainable Fashion movement aims for sustainability in the fashion industry, strongly opposing Fast Fashion, a terrible business model that produces 10% of the world’s greenhouse gas emissions and 20% of global wastewaters, polluting our rivers and seas. This planet-killing business practice is also responsible for the buy-n-throw and excessive consumerism culture that pollutes our soil and waters with tons of textile waste, as 85% of all Fast Fashion garments are thrown each year.
Sustainable Fashion differs from Slow Fashion in the path it takes to achieve sustainability in the fashion industry, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, منصفانه واپار,and supporting smaller businesses, while also caring for the sustainability and quality of its garments, Sustainable Fashion puts a little more weight in the ecological impact of its clothes, using organic, recycled materials like organic ring-spun cotton and other environmentally-friendly biodegradable materials.
At the end of the day, all these anti-fast fashion movements want to achieve the same thing, they just differ in the path they take and on what they consider more important. For example, Ethical Fashion focuses more on the welfare of textile workers, who are exploited in the Fast Fashion industry with inhumane wages and terrible working conditions, many times reaching modern slavery.
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like زارا, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
گرامر NYC:
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with فيشنذهن ۾. هن برانڊ جي باري ۾ صرف خراب شيء ان جي قيمت آهي، جيڪا معقول طور تي تمام گهڻي آهي، پر گهٽ ۾ گهٽ معيار ۽ استحڪام قيمت سان ملن ٿا. توهان انهن جي دڪان جو دورو ڪري سگهو ٿاهتي.
ٻه ڏينهن بند:
هي اسٽور مقامي طور تي تيار ڪيل، ماحولياتي ڪپڙا استعمال ڪري ٿو، جيڪي ري سائيڪل ٿيل مواد سان ٺهيل آهن. اهي پنهنجي شين لاءِ ڪپهه، ڪپهه، اون ۽ ڀنگ استعمال ڪندا آهن. Lآخري وانگر، قيمت انهن جي طاقت نه آهي، پر اهي اصل ۽ سجيل ڪپڙا پيش ڪن ٿا. توهان انهن جي دڪان جو دورو ڪري سگهو ٿاهتي.
ABLE:
هي اخلاقي سست فيشن برانڊ ۾ ڪپڙا ۽ لوازمات آهن جيڪي پوري دنيا جي ٺاهيندڙن طرفان مناسب طور تي ٺاهيا ويا آهن. اهي فيشن انڊسٽري ۾ شفافيت جي رستي ۾ هڪ وڏو قدم کڻي رهيا آهن انهن جي اجرت کي شايع ڪندي. انهن جا ڪپڙا ٻين برانڊن جي ڀيٽ ۾ وڌيڪ سستا آهن پر اڃا تائين سستا نه آهن جيترو هڪ چاهي ٿو. توهان انهن جي دڪان جو دورو ڪري سگهو ٿاهتي.
ويلاڻي:
هي رنگين ٻوٽن تي ٻڌل ڪپڙن جو برانڊ گهڻو ڪري زناني لباس ٺاهي ٿو لائٽر جيئري لاءِ. ويلاني جا خوابدار ڪپڙا گهٽ اثر رکندڙ فائبرن مان ٺهيل آهن جهڙوڪ هيمپ، ٽينسل ۽ ڪيلي جي ويسڪوز، ٿورو ٻه ڏينهن بند وانگر. اضافي طور تي، برانڊ اسٽريٽجڪ ڪٽڻ جي ٽيڪنڪ استعمال ڪري ٿو ۽ فضول کي گھٽائڻ لاء ڪپڙي جي اسڪراپ کي ٻيهر استعمال ڪري ٿو. اهي واقعي رنگين ڪپڙا آهن جيڪي توهان کي چيڪ ڪرڻ گهرجيهتي.
PLEA:
هي اسان جو پنهنجو برانڊ آهي! اسان پڻ پيش ڪندا آهيون پائيدار سست فيشن ڪپڙا جيڪي توهان خريد ڪري سگهو ٿا. اسان گهڻو ڪري ٽي شرٽس، هوديز ۽ لوازمات تي ڌيان ڏيندا آهيون، پر اهي سستي قيمت تي آهن، ۽ نه رڳو اهو، پر اسان پيش ڪريون ٿا حسب ضرورت ڪپڙا، اهو صحيح آهي! توهان ٺاهي سگهو ٿا هڪ حسب ضرورت ٽي شرٽ، هودي، يا لوازمات ان ڪري اسان انهن کي ٺاهي سگھون ٿا ۽ توهان ڏانهن موڪلي سگهون ٿا ڇو ته اسان هڪ انقلابي طريقو استعمال ڪندا آهيون جنهن ۾ انهن کي وڪڻڻ کان پهريان ٽين ڪپڙا ٺاهڻ شامل ناهي، اسان صرف انهن کي حڪم تي ٺاهيندا آهيون! توهان اسان جي دڪان ٻاهر چيڪ ڪري سگهو ٿاهتي.
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
خلاصو
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
اسان سڄي دنيا جي ماڻهن کي سيکارڻ لاءِ پرجوش آهيون 🙂 پڻ،ڇا توهان واقعي ڄاڻو ٿا ته فاسٽ فيشن واقعي ڇا آهي ۽ ان جا خوفناڪ نتيجا ماحول، ڌرتيءَ، مزدورن، سماج ۽ معيشت لاءِ؟ڇا توهان کي خبر آهي ته سست فيشن يا پائيدار فيشن تحريڪ ڇا آهي؟توهان کي هن وساريل ۽ اڻڄاڻ پر تمام ضروري ۽ اهم موضوع بابت انهن مضمونن تي هڪ نظر وجهڻ گهرجي،پڙهڻ لاءِ هتي ڪلڪ ڪريو ”ڇا فيشن ڪڏهن پائيدار ٿي سگهي ٿو؟, or فاسٽ فيشن 101 | اهو ڪيئن اسان جي ڌرتي کي تباهه ڪري رهيو آهيڇاڪاڻ ته علم سڀ کان وڌيڪ طاقتور قوتن مان هڪ آهي جيڪو توهان حاصل ڪري سگهو ٿا، جڏهن ته جهالت توهان جي بدترين ڪمزوري آهي.
اسان وٽ پڻ توهان لاءِ هڪ وڏو تعجب آهي!ڇاڪاڻ ته اسان توهان کي اسان کي بهتر ڄاڻڻ جو حق ڏيڻ چاهيون ٿا، اسان اسان جي باري ۾ هڪ احتياط سان وقف ڪيل صفحو تيار ڪيو آهي جتي اسان توهان کي ٻڌائينداسين ته اسان ڪير آهيون، اسان جو مشن ڇا آهي، اسان ڇا ڪريون ٿا، اسان جي ٽيم تي هڪ ويجهي نظر، ۽ ٻيا ڪيترائي. شيون!هي موقعو نه وڃايو ۽ان کي چيڪ ڪرڻ لاء هتي ڪلڪ ڪريو.پڻ، اسان توهان کي دعوت ڏيو ٿااسان تي هڪ نظر وٺوپنٽرسٽ,جتي اسان روزانه پائيدار فيشن سان لاڳاپيل مواد، ڪپڙن جي ڊيزائن، ۽ ٻيون شيون پن ڪنداسين جيڪي توهان کي ضرور پسند ڪندا!
