SHEIN iyo yekupedzisira-yekukurumidza fashoni brand
chii chinonzi SHEIN's bhizinesi modhi?
SHEIN ndiye piyona werudzi rutsva rweFast Fashion, iyo Ultra-Fast Fashion, uye kana iyo Fast Fashion bhizinesi modhi yaityisa, unogona kungofungidzira kuti yakaipa sei iyi nyowani nyowani.Uyezve, SHEIN's bhizinesi modhi inokurumidza zvekuti inoonekwa seiyo chaiyo-nguva, kwete chete Ultra-Fast Fashion,izvo zvinopenga.
Chaizvoizvo,SHEIN inotarisisa mafashoni 24/7nekuvapo kwavo kwakasimba pasocial media, zvakatowanda,vanogadzira maitiro apo pasina anovabatsira nekushandisa vanofurirakuzadzisa zvinangwa zvavo.
Pashure,vanogadzira zvipfeko izvi vachishandisa yakapfupika yekugadzira kutenderera kwemazuva 5-7 izvo zvinotyisa kune nharaunda nevashandi., yakatodarika yemhando yepamusoro-soro yemavhiki e1-2 yekugadzira.
Mbatya dzinobva dzasvika kune vatengi.Imwe tsika inotyisa kwazvo yavo kupa vatengi vavo mabhegi azere nembatya nemadhora mashoma, zvipfeko zvemhando inotyisa izvo anoziva magadzirirwo azvinoitwa kuti zvive zvakachipa uye izvo zvinozoraswa mushure mekushandisa kanoverengeka, muchidimbu nekuti vatengi vavo havazvida.
Muchidimbu, iyi ndiyo SHEIN's bhizinesi modhi, asi pane zvakawanda zvakawanda zvekuvharisa kudarokana iwe uchida kuchera zvakadzika mumabhizinesi avo maitiro inzwa wakasununguka kuverenga chinyorwa ichi nezveSHEIN's bhizinesi modhi mune zvakadzama.
chii chiri fast fashion?
Kana isu tisina kukutsanangurirai gare gare, uye mune kusahadzika pamusoro pezvatiri kutaura nezvazvo, Fast Fashion inogona kutsanangurwa seyakachipa, in-vogue zvipfeko zvinotora mazano kubva ku catwalk kana high-fashion tsika uyeanoashandura kuva midziyo yembatya muzvitoro zvine ngozi nekukurumidza kugutsa zvinodiwa nevatengi, pasina hanya nekusimba.
Pfungwa iyi ndeyekutora zvitayera zvakanakisa kuwanikwa nekukurumidza sezvinobvira, kuitira kuti vatengi vazvidye ivo vachiri pamusoro pemukurumbira wavo uye mushure mezvo, zvinosiririsa, vorasa mushure mekupfeka kaviri.Inogadzirisa chidimbu chakakosha chekusvibiswa kunokuvadza, tsvina ine muchetura, kuwandisa, uye kushandiswa izvo zvaita kuti fashoni inokurumidza kuve imwe yezvinosvibisa zvakanyanya pasirese, ichigadzira gumi kubva muzana yekuburitsa gasi regreenhouse.
Iyi ingori Fashoni Yekukurumidza, unogona kungofungidzira zvinoita Ultra-Fast Fashion. Zvakadaro, kana iwe uchida kuziva zvakawanda nezve fashoni inokurumidza uye mhedzisiro yayo munharaunda yedu,tarisa chinyorwafashoni yekutsanya inyaya yemagariro here?
sei SHEIN yakaipa kudaro?
SHEIN haina kushata, inotyisa, inotyisa, yakaipisisa yakaipisisa yaungataura.Sezvatakambotaura,vakagadzira fashoni bhizinesi modhi 1000 nguva yakaipisisa kupfuura Fast Fashion, izvo zvinotyisa uye ndicho chikonzero blog iyi iripo. Kuti unzwisise zviri nanihechi chikonzero nei SHEIN yakaipa kwazvo:
- Mbatya dzavo dzinogara kwenguva shoma kana dzakapfekwa zvachose.SHEIN ine modhi iyo vatengi vanotenga mbatya dzakawanda panguva imwechete zvekuti zhinji dzacho dzinokandwa dzisina kana kumbopfekwa.
- Mbatya dzavo dzakachipa dzakagadzirwa nezvinhu zvekugadzira senaironi nepolyester, izvo nekuti iwo mapurasitiki anogara kwezviuru zvemakore mudhishi pasina kuora.
- Mbatya dzavo dzakaipa zvekuti havana kana "mhando" zvachose, ichi ichokwadi chinonyatsozivikanwa kunyange nevatengi vavo asi mitengo inonyadzisa "inotsiva unhu hunotyisa hwenguo dzavo".
- Yavo chaiyo-nguva yekutevera inovaita kuti vagadzire 1000 madhizaini paZUVA, iyo iri padivi pekuti zvipfeko zvavo zvinotora mazuva mashanu kugadzira, inopenga, uye inoita kuti ushamise kuti ndeapi mazano erima avanofanira kunge vachiita kuti vabudirire.
- Havana kubuda pachena nezvekugadzirwa kwembatya dzavo zvachose, inova mureza mutsvuku mukuru uye inoita kuti vanhu vazhinji vafunge kuti vane hukuru hukuru hwezvakatipoteredza uye hutano hwevanhu kupfuura zvatinofunga.
- Ivo vakabatanidzwa mune zvakawanda zvinonyadzisa kwavakagadzira zvigadzirwa zvekuravira kunotyisa, kufananaM ma eminamato euslim anotengeswa se "makapeti akachekwa echiGiriki", izvo vakakumbira ruregerero asi vakatengesa dhiriswastika necklacevhiki chete gare gare.
- Vanoba zvigadziriso kubva kune vadiki vagadziri online, mumwe muenzaniso ndiTiina Menzel (@therese_nothing on Instagram), ane magadzirirwoyakabiwa naShein 6 nguva dzakasiyana munguva isingasviki gore.
SHEIN ine zvimwe zvikonzero zvakawanda zvinotsanangura kuti sei vakaipa kudaro,kana uchida kuchera zvakadzama muruzivo rwakanyorwa pamusoro, sununguka kuverengaChinyorwa chaJerren Gan pamusoro pekuti nei usingafaniri kutenga kubva kuSHEIN.
SHEIN ane hanya nemhoteredzo here?
Isu tinoziva kuti maitiro eSHEIN kwezvakatipoteredza anotyisa,asi vane hanya nemhoteredzo uye vanoronga kuichinja here?L ngatizvikurukurei:
Zviri pamutemoSHEIN anoti vane hanya nezvezvakatipoteredza uye "vanoshandisa zvinhu uye magadzirirwo ekugadzira akasimba",muchokwadi, pane 0 humbowo SHEIN anotoedza kuita chero izvo.L tichitarisa kurudzi rwavo rwebhizimisi uye mutengo nemhando yembatya dzavo, chirevo chavo hachikwanisi kubva pachokwadi.
Ivo vanogadzira zvipfeko zvemhando yakashata izvo zviri kuenda zvakananga kunoraswa,isina kuora nekuti inogadzirwa kubva kumapurasitiki uyekusvibisa nzizi nemakungwa nemamicroplastic anosakara kubva pahembe dzawo dzinotyisa.Vakaita zvakachipa kupfuura kare kusvibisa.
Kwete izvozvo chete, mamiriro ebasa evashandi vavo anofungidzirwa kuva varanda, ndicho chikonzero ivo vasingaburitse ruzivo irworwo munzira ipi neipi.Vanoti "vanobata vashandi neruremekedzo kumutemo"(Zvakashata zvakare nekuti mitemo inosiyana zvakanyanya pakati penyika),asi tichifunga nezvekutaura kwavo pamusoro pemhoteredzo nezviito zvavo uye kuti zvipfeko zvavo zvakachipa zvakadii, hazvishamisi kuti vangashandisa basa rakaita souranda.
Isu hatisati tapedza, zvinosuruvarisa, nekuti mhedzisiro yadzo pamagariro emhuka zvakare haigoneki.Kunyangwe vasingashandisi zvigadzirwa zvemhuka zvekunze,vanoshandisa makushe uye havana hanya nemhukakana kuti zvigadzirwa zvavo zvine chekuita nekutambura kwemhuka nekutihavabudisi pachena kwavanobva uye havana mitemo ine chekuita nenyaya iyi.
Pakazere, SHEIN ine kukanganisa kwakashata kune zvakatipoteredza, vashandi, nzanga, mhuka… kusiyana nechero chinhu chataona kusvika zvino.Izvi zvinosiririsa kana vanhu vazhinji vari mukufamba kunononoka fashoni kumisa Fast Fashion nemhedzisiro yayo.Chimwe chinhu chakatonyanya kuipa ndechekuti SHEIN anoudza sei vatengi vavo kuti vane hanya nenharaunda nevashandi asi vanoita 0 kuedza kunyange kuva nehanya.
pfupiso
Izvi ndezvese zvanhasi, ikozvino zvaunoziva zvakawanda nezve SHEIN uye kutyisa kwavo kukanganisa pasi redu, tinovimba kuti iwe uchaisa ruzivo urwu mukuita kwakanaka uye kuparadzira ruzivo kana chero shamwari yako ikatenga kubva mumhando iyi.Kana iwe pachako uri mutengi weSHEIN, ndapota usatsigire bhizinesi rekuuraya bhizinesi rakadaro,tenga ruoko rwechipiri,kunyangwe kubva kuFast Fashion kana usina imwe sarudzo, zvese zviri nani pane SHEIN.
Tinovimba wadzidza zvakawanda nhasi, Isu tinofara kudzidzisa vanhu pasi rese :). Zviya,unoziva nezve fashoni inokurumidza nemhedzisiro yayo yakaipa kune zvakatipoteredza, vanhu, uye hupfumi? Unoziva here kuti Slow Fashion kana Sustainable Fashion movement chii? Iwe unofanirwa kuverenga zvinyorwa izvi nezve iyi isingazivikanwe asi nyaya yekukurumidzira, tinya pano kuti uverenge "Fashoni Ingambove Yakagadzikana Here?", zivo isimba, kusaziva kuparara.
Isu tinewo kushamisika kukuru nekuda kwako chete!Isu takagadzirira zvakanyatsozvitsaurira Nezve Peji peji apo isu tichakuudza iwe kuti tiri ani, zvatinoita, basa redu, timu yedu, uye zvimwe zvakawanda!Usarasikirwa nemukana uyuuyetinya pano kuti uzvionere. Zvakare, unogona kushanyira yeduPinterest, kwatinozopinza zvakagadzikana zvine chekuita nefashoni uye magadzirirwo embatya auchanyatsoda.
