sustainable fashion | how is the fashion industry becoming more sustainable?
什么是可持续时尚？
可持续时尚运动旨在实现时尚行业的可持续发展，强烈反对快时尚这是一种可怕的商业模式，产生了世界10%的温室气体排放量和全球20%的废水，污染了我们的河流和海洋。这种毁灭地球的商业行为也是造成买即扔和过度消费主义文化的原因，这种文化用大量的纺织废料污染了我们的土壤和水， 每年 85% 的快时尚服装都会被扔掉。
可持续时尚与慢时尚的不同之处在于它在时尚行业实现可持续发展的途径, while Slow Fashion focuses more on clothes that are produced with slower manufacturing cycles, 公平贸易,并支持小型企业，同时也关心其服装的可持续性和质量，可持续时尚更加重视其服装对生态的影响，使用有机可回收材料，如有机环锭纺棉和其他环保的可生物降解材料。
归根结底，所有这些反快时尚运动都想实现同样的目标，只是他们所采取的道路以及他们认为更重要的事情有所不同。例如，Ethical Fashion更关注纺织工人的福利，他们在快时尚行业中受到不人道的工资和恶劣的工作条件的剥削，很多时候沦为现代奴隶。
how is the fashion industry becoming more sustainable?
In recent years, customers have been informing themselves about the repercussions of their fashion choices on our world and the terrible consequences of Fast Fashion on the environment and our society. This has led to an increase in sustainable garments, slow fashion brands, and more, which is great. Not only that, some big brands have even changed how they operate so they can become more environmentally friendly.
Many sustainable fashion brands have been born since then in order to fight Fast Fashion and offer a sustainable and ethical choice for customers. However, these brands are still small and do not have a lot of clients,because customers are not yet informed o the subject and do not turn to Sustainable Fashion because they don’t even know it exists and why it’s so important. Nevertheless, it’s a good start and in the future, the fashion industry is going to become much more sustainable than today, which is strictly necessary if we don’t want to destroy our world permanently.
Big brands, and even Fast Fashion brands, have been making a few changes in the way they operate so they can become more sustainable. However, these changes are usually not enough and in some cases, like Zara, it’s as if they aren’t doing anything, which is something we will going to talk about right now.
what is greenwashing?
This increased awareness in the customers that now seek cleaner, more eco-friendly, sustainable fashion options, is a great thing that is reforming the planet-killing fashion industry, but it has also come with some cons, one of them is Greenwashing, a shameless practice that we will explain in a second.
Greenwashing is a practice in which brands try to look environmentally friendly and sustainable without doing anything regarding the subject, using Sustainable Fashion to their advantage with malicious intent. This is obviously extremely immoral, and yet some brands are doing it without even trying to hide it.
Brands like Zara or even SHEIN, the creator of the ultra-fast fashion production model, are „trying” to greenwash their harmful activities by telling their customers they care about the environment or that they will take measures in the future without any evidence of them even trying to do so. Customers have to be conscious and use critical thinking in these situations and not any brand fool them in that way.
what are some of the best sustainable fashion brands?
However, even with these problems with the sustainable fashion movement like greenwashing, there are a lot of brands who are trying to make a difference by offering customers real options so they can change their fashion habits for the better. Having said this, here are the best Sustainable Fashion brands that you can buy online now:
纽约语法：
This beautiful store sells one of the best clothes out there, not only do they use the best quality materials, but they also make their designs with 时尚心里。这个品牌唯一的缺点是它的价格，可以说非常高，但至少质量和可持续性与价格非常匹配。你可以去他们的商店看看这里。
休息两天：
这家商店使用当地生产的生态服装，并采用回收材料制成。他们的产品使用亚麻、棉、羊毛和大麻。 L与最后一家一样，价格不是他们的强项，但他们确实提供原创且时尚的服装。你可以去他们的商店看看这里。
ABLE:
这个有道德的慢时尚品牌拥有由世界各地的制造商公平制作的服装和配饰。他们通过公布工资，在时尚行业的透明度方面迈出了一大步。他们的衣服比其他品牌更便宜，但仍然没有人们想象的那么便宜。你可以去他们的商店看看这里。
瓦拉尼：
这个色彩缤纷的植物服装品牌主要创造女性化的服装，营造轻松的生活。 Valani 的梦幻服装由大麻、天丝和香蕉粘胶等低影响纤维制成，有点像 Two Days Off。此外，该品牌还采用战略性裁剪技术并重复利用织物废料，以最大限度地减少浪费。他们有非常色彩缤纷的衣服，你应该看看这里。
PLEA：
这是我们自己的品牌！我们还提供您可以购买的可持续慢时尚服装。我们主要专注于 T 恤、连帽衫和配饰，但它们的价格很实惠，不仅如此，我们还提供可定制的衣服，没错！您可以制作定制 T 恤、连帽衫或配饰，然后我们可以制作并将它们发送给您，因为我们使用革命性的方法，不需要在出售之前制作大量衣服，我们只是根据命令生产它们！您可以到我们店看看这里。
These are some of the best small brands, Sustainable Fashion brands that sell their items online. This goes to show that there are still some available options for customers to change their fashion habits for the better. Anyways, as we have said before, you don’t have to go all crazy with Sustainable Fashion, a small change today makes a big difference tomorrow, and the biggest change you have to make is deciding to inform yourself on the subject.
概括
We hope you have learned something today and that you put this information into good practice, as we just said, the biggest change you have made is deciding to become informed, which is the best step of them all, because only when consumers become aware of this fashion problem will they change their habits for the better ditching the planet-killing Fast Fashion.
我们很高兴能够向世界各地的人们传授知识 🙂 另外，你真的知道什么是快时尚及其对环境、地球、工人、社会和经济的可怕后果吗？您确切知道慢时尚或可持续时尚运动是什么吗？你真的应该看看这些关于这个被遗忘和未知但非常紧迫和重要的主题的文章，点击此处阅读“时尚能否可持续发展？”, or 快时尚101 |它是如何摧毁我们的星球的因为知识是你可以拥有的最强大的优势之一，而无知是你最大的弱点。
