SHEIN uhlobo lwemfashini olushesha kakhulu
ithini imodeli yebhizinisi lika-SHEIN?
U-SHEIN uyingqalabutho yohlobo olusha lweFashion Esheshayo, Imfashini Esheshayo Esheshayo, futhi uma imodeli yebhizinisi Lemfashini Esheshayo yayisabekayo, ungase ucabange nje ukuthi le modeli entsha imbi kangakanani ngempela.Ngaphezu kwalokho, imodeli yebhizinisi lika-SHEIN iyashesha kangangokuthi ithathwa njengeyesikhathi sangempela, hhayi Imfashini Esheshayo Esheshayo kuphela,okuwuhlanya.
Empeleni,U-SHEIN uqapha izitayela zemfashini 24/7ngobukhona babo obuqinile benkundla yezokuxhumana, nangaphezulu,bakha amathrendi lapho kungekho khona okubazuzisayo ngokusebenzisa abathonyaukufeza izinhloso zabo.
Ngemva kwalokho,bakhiqiza lezi zingubo besebenzisa umjikelezo wokukhiqiza omfushane kakhulu wezinsuku ezi-5-7 okuyinto embi kakhulu emvelweni nakubasebenzi., ngisho nangaphezu komjikelezo wokukhiqiza wemfashini oshesha kakhulu wamaviki angu-1-2.
Bese izingubo zifika kumakhasimende.Omunye umkhuba wabo omubi kakhulu ukunikeza amakhasimende abo izikhwama ezigcwele izingubo ngamadola ambalwa, izingubo zekhwalithi embi kakhulu owaziyo ukuthi zenziwe kanjani ukuthi zishibhile futhi ezizolahlwa ngemva kokusetshenziswa okumbalwa, ngenxa yokuthi amakhasimende azo akazidingi.
Kafushane, lena imodeli yebhizinisi lika-SHEIN, kepha kuningi okuzofakwa ngakhouma ufuna ukumba ujule emikhubeni yabo yebhizinisi ukhululeke ukufunda lesi sihloko mayelanaImodeli yebhizinisi lika-SHEIN ngokuningiliziwe.
iyini imfashini esheshayo?
Uma singakakuchazeli ngokuhamba kwesikhathi, futhi unokungabaza ngalokho esikhuluma ngakho, Imfashini Esheshayo ingachazwa njengezingubo ezishibhile, ezisemfashinini ezithatha imibono evela ku-catwalk noma isiko lemfashini ephezulu futhiiziguqule zibe yizimpahla zokugqoka ezitolo ngokushesha okuyingozi ukuze zanelise izidingo zabathengi, ngaphandle kokubheka ukusimama.
Umbono uwukuthola izitayela ezintsha kakhulu zitholakale ngokushesha ngangokunokwenzeka, ukuze amakhasimende akwazi ukuzidla ngenkathi okwamanje esezingeni eliphakeme lodumo lwazo futhi ngemva kwalokho, ngokudabukisayo, azilahle ngemva kokugqokwa okumbalwa.Yakha ingxenye ebalulekile yokungcoliswa kwemvelo eyingozi, imfucumfucu enobuthi, ukukhiqizwa ngokweqile, kanye nokusetshenziswa okwenze imfashini esheshayo yaba enye yezinto ezingcolisa umhlaba ezinkulu kakhulu, ezikhiqiza u-10% wesisi esingcolisa umoya emhlabeni.
Lena Imfashini Esheshayo kuphela, ungacabanga nje ukuthi i-Ultra-Fast Fashion yenzani. Noma kunjalo, uma ufuna ukwazi okwengeziwe ngemfashini esheshayo nemiphumela yayo emphakathini wethu,hlola isihlokoingabe imfashini esheshayo iyinkinga yomphakathi?
kungani emubi kangaka uSHEIN?
ISHEIN ayimbi, iyesabeka, iyasabeka, imbi kakhulu ongayisho.Njengoba sishilo ekuqaleni,badale imodeli yebhizinisi lemfashini izikhathi eziyi-1000 ezimbi kuneFashion Fast, okuyinto embi kakhulu futhi yingakho le bhulogi ikhona. Ukuze uqonde kangcononansi i-SHEIN imubi kakhulu:
- Izingubo zabo zihlala isikhathi eside uma zigqokwe nhlobo.ISHEIN inomodeli lapho amakhasimende ethenga izingubo eziningi ngesikhathi esisodwa kangangokuthi eziningi zilahlwa zingagqokwa nhlobo.
- Izingubo zabo ezishibhile zenziwe ngezinto zokwenziwa ezifana neyiloni ne-polyester, okuthi ngenxa yokuthi ziwupulasitiki zihlala izinkulungwane zeminyaka endaweni yokulahla imfucumfucu ngaphandle kokubola.
- Izingubo zabo zimbi kangangokuthi abanalo ngisho “nekhwalithi” nhlobo, lokhu kuyiqiniso elaziwayo ngisho namakhasimende abo kodwa amanani angenangqondo "akhokhela ikhwalithi esabekayo yezingubo zabo".
- Ukulandela kwabo kwesikhathi sangempela kubenza bakhe imiklamo engu-1000 USUKU, okuyinto eduze kokuthi izingubo zabo zithatha izinsuku ezingu-5 ukukhiqiza, ziyahlanya, futhi zikwenza uzibuze ukuthi yimaphi amasu amnyama okufanele bawenze ukuze bafeze lokho.
- Abanakho konke obala mayelana nokwenziwa kwezingubo zabo, okuyifulegi elikhulu elibomvu futhi okwenza abantu abaningi bacabange ukuthi banomthelela omkhulu kwezemvelo nezenhlalo kunalokho esikucabangayo.
- Baye bahileleka kumahlazo amaningi lapho benza khona imikhiqizo yokunambitheka okubi, njengaMomata bomthandazo be-uslim bamakethwa 'njengamakhaphethi athosiwe amaGreki', abaxolise ngakho kodwa badayise kabiumgexo we-swastikangemva kwesonto kuphela.
- Bantshontsha imiklamo kubaklami abancane ku-inthanethi, isibonelo esisodwa umculi u-Tiina Menzel (@therese_nothing on Instagram), imiklamo yakheeyebiwe nguShein 6 izikhathi ezahlukene esikhathini esingaphansi konyaka.
ISHEIN inezinye izizathu eziningi ezichaza ukuthi kungani bebabi kangaka,uma ufuna ukumba ujule olwazini olubalwe ngenhla, zizwe ukhululekile ukufundaIsihloko sikaJerren Gan sokuthi kungani ungafanele uthenge kwa-SHEIN.
ingabe uSHEIN uyayikhathalela imvelo?
Siyazi ukuthi umthelela we-SHEIN kwezemvelo mubi,kodwa ingabe bayayikhathalela imvelo futhi bahlela ukuyishintsha?Lasixoxe ngakho:
NgokusemthethweniUSHEIN uthi bayayikhathalela imvelo futhi "basebenzisa izinto zokwakha kanye nemijikelezo yokukhiqiza eqhubekayo",empeleni, kunobufakazi obungu-0 u-SHEIN aze azame ukwenza noma yikuphi kwalokho.Lngokubheka imodeli yabo yebhizinisi kanye nenani nekhwalithi yezingubo zabo, isitatimende sabo asikwazi ukuqhela eqinisweni.
Benza izingubo ezisezingeni elibi eziya ngqo endaweni yokulahla imfucuza,ngaphandle kokubola ngoba zenziwa ngamapulasitiki kanyengcolisa imifula nolwandle ngamaplastiki amancane agugayo ezimpahleni zawo ezisezingeni elibi.Benze ngokuyisisekelo ukuthi bashibhe kunangaphambili ukuze bangcolise.
Akugcini lapho, izimo zokusebenza zabasebenzi babo kusolwa ukuthi zifana nobugqila, okuyisizathu sokuthi bangaludaluli lolo lwazi nganoma iyiphi indlela.Bathi "baphatha abasebenzi ngokuhlonipha umthetho"(Okubi futhi ngoba imithetho iyahluka kakhulu phakathi kwamazwe),kodwa uma ucabangela izitatimende zabo ngendawo ezungezile nezenzo zabo nokuthi izingubo zabo zishibhe kangakanani, akumangalisi ukuthi bangase basebenzise umsebenzi ofana nobugqila.
Asikaqedi okwamanje, ngokudabukisayo, ngoba umthelela wazo enhlalakahleni yezilwane nawo awulungiseki.Nakuba bengasebenzisi imikhiqizo yezilwane engavamile,basebenzisa uvolo futhi abanandaba ngempela nezilwanenoma uma imikhiqizo yabo ihlobene nokuhlupheka kwezilwane ngobaabavezi imithombo yabo futhi abanazo izinqubomgomo mayelana nalolu daba.
Sekukonke, i-SHEIN inomthelela omubi emvelweni, kubasebenzi, emphakathini, ezilwaneni… ngokungafani nanoma yini esiyibonile kuze kube manje.Lokhu kudabukisa kakhulu lapho abantu abaningi kangaka behamba kancane bezama ukumisa iFashion Fast nemiphumela yayo.Okubi nakakhulu ukuthi uSHEIN utshela kanjani amakhasimende abo ukuthi uyayikhathalela imvelo nabasebenzi kodwa enze umzamo 0 wokunakekela.
isifinyezo
Konke lokhu okwanamuhla, njengoba manje sewazi okwengeziwe nge-SHEIN nomthelela wayo omubi emhlabeni wethu, sithemba ukuthi uzokwenza kahle lolu lwazi futhi usabalalise ukuqwashisa uma kwenzeka noma yimuphi umngane wakho ethenga kulolu hlobo.Uma wena ngokwakho uyikhasimende le-SHEIN, sicela ungasekeli imodeli yebhizinisi elibulala iplanethi elinjalo,Thenga isandla 2,ngisho nakuFashion Fast uma ungenayo enye inketho, konke kungcono kune-SHEIN.
Sithemba ukuthi ufunde okuningi namuhla, Sikujabulele ukufundisa abantu emhlabeni wonke :). Konje,ingabe uyazi ngemfashini esheshayo nemiphumela yayo emibi ngendawo ezungezile, abantu, kanye nomnotho? Uyazi ukuthi iyini iSlow Fashion noma iSustainable Fashion movement? Kufanele ufunde lezi zihloko mayelana nalesi sihloko esingaziwa kodwa esiphuthumayo, chofoza lapha ukuze ufunde "Ingabe Imfashini Ike Ikwazi Ukusimama?", ulwazi lungamandla, ukungazi kuyinhlekelele.
Siphinde sibe nokumangala okukhulu ngawe!Silungiselele ikhasi elithi Mayelana Nathi elizinikele ngokucophelela lapho sizokutshela khona ukuthi singobani, senzani, umgomo wethu, ithimba lethu, nokunye okuningi!Ungaphuthelwa yileli thubafuthichofoza lapha ukuze ukuhlole. Futhi, ungavakashela yethuI-Pinterest, lapho sizophina okuqukethwe okuqhubekayo okuhlobene nemfashini nemiklamo yezingubo ozoyithanda ngokuqinisekile.
