How to promote sustainable fashion
what does sustainable fashion mean?
Sustainable fashion is the movement that wants to end fast fashion and its horrible consequences for the environment, the people, and the economy. It promotes sustainability in the fashion industry, which is one of the biggest polluters of all time.
Fast fashion is responsible for 10% of the world’s carbon emissions, and it releases a great carbon footprint for both of its clothing’s production and disposal. Fast fashion pollutes fresh water in the production of its cheap low-quality clothes with harmful chemicals. It also produces cheap garments made with toxic materials that deteriorate, mostly microplastics, that end up in the oceans when the clothes are washed. It even pollutes soils when the clothes end up in landfills after they failed to keep up with their own trends, releasing harmful dyes, toxic substances, and greenhouse methane gas during its 200 years of decomposition.
Not only that, but fast fashion also takes advantage of vulnerable workers in underdeveloped countries that need to work in horrible inhumane conditions with little to no pay reaching slavery-like conditions, that is what is called modern slavery.
Sustainable fashion aims to produce ethical clothing made with respect for the planet, the people, and the economy with non-polluting production processes and sustainable materials. With its much higher-quality garments, it can even save the buyer some money as there is no need to constantly buy new clothes as much.
does sustainable fashion have to be expensive?
Fast fashion is known for its extremely cheap clothes because it outsources all the costs to the environment, the people, and the economy. Sustainable fashion, as it respects all of these and produces garments ethically, clothes are generally more expensive, sometimes by a lot.
But this doesn’t have to be the case, there are a lot of initiatives to make sustainable clothing more affordable. But the truth is there is somewhat a long way before sustainable clothing can become as affordable as fast fashion while being just as clean or even cleaner. You can learn more about sustainable fashion brands here.
Sustainable clothing is going to become more sustainable when its demand increases, driving more businesses to invest in this ethical clothing model and innovating, creating much cheaper, cleaner ways of producing clothes ethically. The crucial part is for the demand to increase, which will happen only if people start becoming aware of the dangers of fast fashion for our society.
how to get into sustainable fashion
If you want to get into this wonderful movement, you’re welcome :). What every movement that wants to change the world needs is supporters, a movement is not going to achieve anything if no one fights along with it.
As you may know, fast fashion if unstopped is going to damage the planet permanently, and is one of the biggest polluters of all time. To get into the Sustainable Fashion movement you first need to understand the importance of it and not treat it like a secondary thing.
The most important thing of all is becoming informed, knowledge is power and this isn’t an exception, the more informed you can be on the subject the better, the more tools you have to fight fast fashion. Then, the other crucial thing is to spread awareness, as we said earlier, the more people support a movement, the more chances it has of succeeding.
The most obvious step of all and one of the most important is to abide by your philosophy yourself, you can’t be supporting sustainable fashion if in your personal life you do nothing regarding the main point of it, not turning to sustainable clothes that respect the planet and the people and still buying from fast fashion businesses. Check this article if you want to know more about how to do sustainable fashion.
How to promote sustainable fashion
As we said earlier, spreading awareness is crucial for the achievement of sustainability in the fashion industry. Today, most people don’t even know what fast fashion is or why it’s bad, or even worse, they have never even heard that term, ever.
Our duty as respectable inhabitants of this earth is to spread awareness, and this can be done in many ways, just remember the VSB acronym. The first one (Voice) is very simple, which is simply telling your friends and family about the topic. Telling people you trust is a great way to spread awareness on any deserving matter.
The second one (Social) is similar to Voice and consists of spreading awareness through social media, whether it’s your Facebook, your Instagram, YouTube… By this method not only can your close family and friends know about this movement but also people from the internet you may not even know! While using this method you should share informative posts, videos, news, that can make people at least informed on what fast fashion is and why sustainable clothing is important.
The third one (Blogging) is what we opted for ourselves. It consists of creating a blog or any internet-related activity that is mainly focused on sustainable fashion and wants to spread information to as many people as possible. This can be extremely effective but also very time-consuming, we think it is totally worth it though.
Having checked all of these VSB’s off your list, you’re now an active member of the sustainable fashion movement, Congratulations! You will be going down to history as one of those people that saved humanity from total environmental annihilation.
We hope you have learned a lot today! We want to congratulate you as always for making the first and most important step towards achieving sustainability in the fashion industry, which is becoming informed and conscious on the subject. We encourage you to try out the VSB’s of spreading awareness on sustainable fashion!
We have prepared a big surprise just for you! A carefully written About Us page where we will tell you who we are, what our mission is, our team, and many more! Do not miss out on this opportunity and check it out here. You can also visit our Pinterest, where we will pin sustainable fashion-related content and clothing designs that you will surely love.